Thanksgiving is almost here. My favorite holiday. I love how it bridges and crosses cultures. Not everyone feels the same, I'm sure, and in many cases Thanksgiving is a time when what you are without becomes magnified. I'm grateful to be as monumentally safe, well-fed and comfortable as I am. But that's not enough. I need to think way beyond my fortunate parameters.Read More
Perfecting your talk, refining your essay and polishing your service until all elements of you disappear might be obvious tactics, but they remove the thing we were looking for: you.Read More
Some mornings I do not want to leave the house. If I go straight to my computer - a bad habit, I know - Seth Godin's Blog is there to greet me and to help me seize the day at my best. Here is a recent post to which I could relate:
First, make rice.
Fledgling sushi chefs spend months (sometimes years) doing nothing but making the rice for the head chef.
If the rice isn't right, it really doesn't matter what else you do, you're not going to be able to serve great sushi.
Most of the blogging and writing that goes on about marketing assumes that you already know how to make the rice. It assumes you understand copywriting and graphic design, that you've got experience in measuring direct response rates, that you've made hundreds of sales calls, have an innate empathy for what your customers want and think and that you know how to make a compelling case for what you believe.
Too often, we quickly jump ahead to the new thing, failing to get good enough at the important thing.
Putting together a burrito means starting on a nice foundation of rice. At Burwell and Burwell Photography I build burritos for the California Tortilla Company. Making peace with the rice is imperative.