Bold and unusual, although not particularly appealing or appetite whetting to me, I find this ad fascinating. As semi-icky as it is, I did stop to look and had to tear out the page. Did I notice the product? Can't say that I did, although I gave thought to the stylist, the photographer, the designer and the person who performed the post production. Odd and compelling. One potato-chip-grease-covered thumb up.
Now this. Wowza! How did they do that? And who was "they". What part did the stylist play? Was it fun or excruciating or both? Bravo. Very successful and I hope it will be a series. Perhaps it is already. Two chocolate covered thumbs up!