Sometimes, watching ads on TV especially, I feel for the foodstylist. Oh, just how many of those perfect strawberries did they roll down that corrugated steel, smashing the berries to bits, before getting the shot? And did she plan for that shot? Was she scrambling for berries? This happened to me. True story. Not so when I see posters for Maggie Moo's or Marble Slab. These tarted up treats make me laugh. Even knowing the back story, my mouth waters for ice cream. That is, after a little time has passed between shoot day and the poster reveal.